The thing that I have seen that has been a problem is the problem of sermon irrelevancy to those who are unchurched. The biblical jargon and Christian-ese won't cut the cheese when it comes to evangelism and growth from within the person. We are able to however adapt our style of preaching to our audience. Knowing the audience helps you to identify and adapt to them. Have Bibles and Scripture accessible to those who don't know Scripture and outlines with the Scripture on them are beneficial. Titles should be appealing to the unchurched because the jargon and Christian-ese still doesn't cut it.
Series are very good to have to keep a consistent pattern in a sense but also planning them around holidays is a big drawing point. Have consistency with the messages you preach and find guest speakers carefully or utilize a pastoral team to preach for commitments. Having opportunities to respond to the message is a crucial aspect. You always have to be tactful when speaking to the unchurched about God.
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